Cookie Policy
Last updated: 4 July 2026
This Policy explains which cookies and similar technologies we use on greeting.bg, for what purpose and for how long, and how you can manage or withdraw your consent at any time.
This English text is a convenience translation. The Bulgarian version at greeting.bg/cookies is the legally binding one; in case of any discrepancy, the Bulgarian text prevails.
1. What cookies are
Cookies are small text files stored on your device when you visit a website. They let a site “remember” certain actions and preferences for a period of time. Alongside cookies we also use similar technologies, such as the browser’s local storage (localStorage), which works in much the same way.
2. The categories we use
We group cookies and similar technologies into three categories by purpose:
| Category | What they do | Consent |
|---|---|---|
| Strictly necessary | Provide core functionality and site security — for example protection against automated requests (Cloudflare Turnstile) and storing your cookie choice. Without them the site cannot work properly. | Not required |
| Analytics | Help us understand how visitors use the site (which pages are viewed, which actions are taken) so we can improve it. We use Google Analytics 4. | Cookies — only after your consent. Without consent we send only non-identifying, cookieless measurement (see “Google Analytics and consent”). |
| Marketing | Let us measure which ads lead to orders and make our ads more relevant. We use Google Ads (see “Google Ads and conversion measurement”). | Only after your consent. Without consent, advertising signals stay off and no advertising cookies are set. |
3. The specific cookies and technologies
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishing individual users | up to 2 years |
| _ga_<ID> | Google Analytics | Storing the session state (e.g. _ga_VGM3S667FR) | up to 2 years |
| _gcl_au | Google Ads | Links a visit to an ad click, so we can measure which ads lead to orders (only after marketing consent) | up to 90 days |
| greeting-consent | greeting.bg (local storage) | Stores your cookie choice so we do not ask on every visit | until deleted / new version |
| cf_*, __cf* | Cloudflare Turnstile | Protection against bots and abuse (strictly necessary) | session / short-lived |
4. Managing and withdrawing consent
On your first visit we show a banner where you can accept or decline analytics and marketing cookies. You can change your choice at any time — open the settings and save your new decision:
You can also manage and delete cookies through your browser settings, and clear the local storage for this site. Bear in mind that disabling strictly necessary technologies may stop the site working properly.
5. Google Analytics and consent
We use Google Analytics 4 (provided by Google Ireland Limited) to analyze traffic. We load it in consent mode (Google Consent Mode v2): until you give consent, Google Analytics sets no cookies and uses no identifiers (such as a client ID).
In that mode, without consent, only limited, non-identifying cookieless signals are sent (so-called “cookieless pings”) — for example a page view and technical data such as IP address and device type — used solely for aggregated, approximate traffic statistics. The IP address is used only momentarily (e.g. for approximate location) and is not stored by Google Analytics 4.
Once you accept, Google Analytics sets cookies and collects full information about visits — such as pages viewed, device used and interactions — so we can understand how to improve the site. Analytics data is not used for advertising profiling — advertising signals (ad_storage and others) are controlled separately, through the “Marketing” category (see the next section). Because Google may also process data in the United States, the transfer is protected under the EU–U.S. Data Privacy Framework. You can read more about Google’s processing in Google’s Privacy Policy.
6. Google Ads and conversion measurement
To understand which ads lead to real orders, we use Google Ads (provided by Google Ireland Limited). The advertising signals (ad_storage, ad_user_data, ad_personalization) are off by defaultand are enabled only if you turn on the “Marketing” category in the cookie settings.
After your consent, Google may set a first-party cookie (_gcl_au) that links a completed order to an ad click, so we can measure conversions. The order data (value and currency) is sent to Google in aggregate form for that measurement; we do not sell your data. Because Google may also process data in the United States, the transfer is protected under the EU–U.S. Data Privacy Framework.
You can withdraw your marketing consent at any time from the cookie settings — the advertising signals and cookies are then switched off again.
7. Relationship to the Privacy Policy
This Cookie Policy supplements our Privacy Policy, where you will find the details of what personal data we process, on what legal basis, and what rights you have under the GDPR.
8. Changes to this Policy
We may update this Policy from time to time. The current version is always available on this page, with the date of the last update shown at the top.
Questions about cookies or about how we handle your personal data: privacy@greeting.bg.